VU Center for Feedback Culture
Why should organizations cultivate a feedback culture? The science is clear: feedback is effective in developing individuals’ skills, team competencies and organizational capabilities. It also motivates and engages individuals and thus drives overall organizational performance. Paradoxically, as an effective tool for increasing organizational performance, feedback is a challenging and scarce commodity. Contemporary organizations have diverse workforces in which differences in personal traits and characteristics such as age, gender, race, religion, or ethnic origin influence how employees accept feedback and incorporate it in their daily work activities. Societal movements emphasizing diversity issues such as the #MeToo, #EqualPay, #ILookLikeAnEngineer, #IStandWithAhmed, #TakeAKnee and #OscarsSoWhite have made diversity a sensitive topic in organizations making it even more complicated for managers to give constructive feedback. Therefore, not surprisingly, often feedback given by managers falls short of expectations. To address these issues, a new feedback approach is called for. Organizations should be now more concerned with cultivating a strong feedback culture, in which shared norms and values guide how individuals accept and incorporate feedback in their daily work activities. Ultimately, a strong feedback culture improves the performance of individuals, teams and organizations.
The VU Center for Feedback Culture is a center of expertise that aims to be a platform for research to examine how feedback culture can be cultivated in organizations in different fields and across different countries. As a research platform, the Center offers opportunities for research and executive education collaborations between scholars and practitioners who are interested in the topic. Specifically, the Center aims to bring researchers and practitioners together by organizing sessions where practices and insights can be shared to further enhance our understanding of this topic.
The VU Center for Feedback is led by experienced researchers and practitioners in the field.
Dr. Sabrine El Baroudi
|Business practice advisor
Prof. dr. Svetlana Khapova
Dr. Wenjing Cai
Nomination Sergey Gorbatov Thinkers50
We are proud that one of the Center's members, Sergey Gorbatov, is nominated for the Thinkers50 Marshall Goldsmith Distinguished Award for Coaching. This prize is given to individuals who advance the field of coaching and leadership development. Sergey's nomination highlights the pivotal role that feedback and feedback culture play in modern organizations.
- A recently published book discussing the three steps to powerful feedback: https://www.amazon.com/Fair-Talk-Three-Powerful-Feedback/dp/1912555093
- A recently published article demonstrating that context influences the effectiveness of feedback: Gorbatov, S., & Rodman, L. (2019). Is Your Feedback Effective? IE Insights, 20 June. Retrieved from https://www.ie.edu/insights/articles/is-your-feedback-effective/
- Are HR and managers moving away from feedback? Read more about this topic:
- Gorbatov, S., & Lane, A. (2018). Is HR Missing the Point on Performance Feedback? MIT Sloan Management Review, 59(4), 65–71. Retrieved from https://sloanreview.mit.edu/article/is-hr-missing-the-point-on-performance-feedback/
- Lane, A. M., & Gorbatov, S. (2018). Where Has All the Feedback Gone? Talent Quarterly, 20(Winter), 54 -59. https://www.researchgate.net/publication/331037151_Where_has_all_the_feedback_gone
- Gorbatov, S., & Lane, A. (2018). The strange death of employee feedback. Dialogue Review. 1 August 2018. Retrieved from http://dialoguereview.com/strange-death-employee-feedback/
- Why should we cultivate a feedback culture? Gorbatov, S., & Lane, A. (2018). Making a Feedback Culture a Reality. IE Insights, 16 January. Retrieved from https://www.ie.edu/insights/articles/making-feedback-culture-reality/