Eric Alkema wins Anton Dreesmann Thesis Award

Department of Marketing student wins the Anton Dreesmann Thesis Award.

02/16/2012 | 11:45 AM

The award has been won by Eric Alkema with his thesis Navigational patterns and shopping cart abandonment behavior. Eric was supervised by Feray Adiguzel.

Runners up include the Department of Marketing students Suzan Berkhout, supervised by Jaap Boter, and Natalya Permyakova, supervised by Erik Mooi.

The Anton Dreesmann Thesis Award considers the relevance of the research, applicability, and readability of the work. The nominees were able to surprise the jury with relevant and innovative research.

See the Anton Dreesmann Thesis Award website for the names and thesis of the five nominees (in Dutch).