Two PhD candidates co-sponsored by VODW join the department

As of September 2013, Anne Kranzbühler and Arianne van der Wal joined the department as PhD candidates of the Center for Marketing Leadership.

09/15/2013 | 10:00 AM

The Center for Marketing Leadership (C4ML) is a joined initiative of our department together with VODW and is aimed at developing academic research with high relevance for practice. Anne Kranzbühler will be working on topics related to customer experience and Arianne van der Wal’s research focusses on sustainability.