Thesis Award Patricia Zadelhoff
Patricia Zadelhoff, one of last year’s MSc Marketing students, has won the Generali AM Innovation Award. Her thesis “The effect of fear on the evaluation of self-designed products” was supervised by Kobe Millet.
11/15/2013 | 2:34 PM
The jury was enthusiastic about the way this study was developed and praised the way the thesis was written. Conclusions are clear, understandable and applicable to practice. Patricia’s thesis is an excellent example of a research that is both conceptually strong as well as relevant for practice. We are very proud of her accomplishments and congratulate both her and Kobe Millet as her supervisor. Read the press release by Generali.