Susanne Wrück defends PhD “Warehouse Operations Revisited - Novel Challenges and Methods”
On June 30th, Susanne Wrück successfully defended her thesis, which was supervised by Iris Vis (Logistics, University of Groningen) and Jaap Boter (Marketing, VU University).
07/01/2014 | 11:49 AM
In today’s e-commerce continuous technological development, high competition, and especially high service standard requirements pose major challenges for the logistics operations of companies. Supply chains become more complex and customers become more demanding so that high operational performance, service performance and innovativeness are key components to be successful in the market. In that respect especially warehouses, which are responsible for the storage of goods, their picking, packaging, and shipping in response to customer orders, are affected by recent developments that require reconsideration. High product return rates are one of those phenomena that complicate logistics operations. Significant return rates have become common for many companies and can, depending on the product category, be very high. Liberal return policies are often used by online retailers to increase customer service and to induce consumer trust. However, in warehouses these returned products need to be unpacked, inspected, and re-integrated in the warehouse stock before they can be resold. With an increasing number of returns their processing has become labor intensive so that the need for well-performing methods to deal with product returns is prominent. This motivates to revisit and redesign traditional logistics processes to facilitate logistics efficiency on the one hand, as well as quick and reliable delivery guarantees on the other hand.
About the Author
Susanne Wruck (1983) did her PhD at the Faculty of Economics and Business Administration at the VU University Amsterdam. Prior to that, she studied Mathematics at the Humboldt University Berlin. She earned the Diplomdegree with a thesis on the optimal supply and storage of energy in a network. At the VU and in corporation with the UBVU she was working on her PhD project on warehouse processes for twosided product flows.