Best Marketing book 2018 written by VU Professor
Professor of Marketing Ruud Frambach has won the PIM Marketing Literature Prize 2018 for his book ‘Doet Marketing ertoe?’ (‘Does Marketing matter’?).
12/05/2018 | 12:09 PM
“With an appropriate word of thanks on behalf of the entire marketing community. This book is perhaps the most important and valuable book written in the Dutch-speaking marketing discipline", the jury report stated.
In his book, Frambach poses the question if marketing is misleading and a waste of money, an image that can arise if marketing is used incorrectly. Frambach’s book was chosen out of more than 40 marketing books that were nominated for thé Netherlands' marketing literature prize.