Open Access Article: ‘Outsourcing the pain, keeping the pleasure’
Together with Anne Kranzbühler, Mirella Kleijnen and Peeter Verlegh have published their article ‘Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey’ in the Journal of the Academy of Marketing Science.
03/27/2019 | 10:08 AM
Want to read more? The article is open for everyone to read and share. You can find the article here.