Archive seminars

Spring 2015

June 10, 201511:008A-44Christophe Lembregts (Ghent U.) Fooled by numbers: investigating the role of numerical information in judgments
June 1, 201511:00TBACharles Hofacker (College of Business, Florida State U.) Towards information-dominant logic: the growing centrality of information products in marketing
May 20, 201511:008A-97Koen Pauwels (Özyeğin U.) How regulatory focus explains price-sales response asymmetry across space and time
April 23, 201511:008A-44Andrew Stephen (Katz GSB, U. Pittsburgh) The effects of content characteristics on consumer engagement with branded social media content on Facebook
April 15, 201511:008A-44Spike Lee (Rotman School of Management, U. Toronto) The embodied metaphorical mind: cleansing, morality, and beyond
March 25, 201511:008A-44Paul Driessen , Bas Hillebrand (Radboud U.) Stakeholder marketing: theoretical foundations and required capabilities
March 18, 201511:008A-44Beate van Dongen, Marije Teerling, Deborah Wietzes (VODW)Customer experience
March 11, 201515:008A-97Suresh Ramanathan (Mays Business School, Texas A&M U.) The halo effect of product color brightness on hedonic food consumption
February 25, 201511:008A-44Hans Risselada (U. Groningen) Indicators of social influence in customer networks: opinion leadership and network characteristics
February 18, 201511:008A-44Ellen Evers (Wharton, U. Penn) Sets: how the organization of products affects judgments and choice
February 11, 201511:008A-44Mario Pandelaere (U. Gent) Is more better? On upward lines and alphanumeric brands
January 28, 201511:008A-44Mark van Vugt (VU Amsterdam) The evolutionary bases for sustainable behavior: implications for marketing, policy, and social entrepreneurship
January 13, 201511:008A-44Martijn Ollefers, Michael Klazema (VODW)Digital marketing

Fall 2014

December 19, 201413:00BV 0H-54Leif Nelson (Haas School of Business, UC Berkeley) Transparency, false positives, and evidential value in the social sciences
December 3, 201411:008A-44Marijn Meijers (U. Amsterdam) Green advertising and its effects
November 12, 201411:008A-44Ioannis Evangelidis (RSM, Erasmus U.) The prominence detraction hypothesis: context effects as a function of attribute prominence
November 5, 201411:008A-44Umut Konuş (U. Amsterdam) The effect of holistic and instant touchpoint experiences on customer behavior: a mobile and real-time tracking approach
October 15, 201411:008A-97Néomie Raassens (TU Eindhoven) Does outsourcing manufacturing enhance or erode firm innovativeness?
October 1, 201411:006A-08Joshua Tybur (VU Amsterdam) What can the horse meat scandal teach us about the psychology of meat consumption?
September 24, 201411:006A-08Maton Sonnemans, Christi-Janne ten Hoopen, Dries Laurs (VODW)Marketing organizations
September 19, 201411:008A-97Sarah Gelper (RSM, Erasmus U.) Viral marketing via online social networks: competing for your friends’ attention
September 10, 201412:00WN M639Rik Pieters (Tilburg U.) Pandora’s mediation box: six conditions for causal inference
September 3, 201411:006A-08Nicole Mead (RSM, Erasmus U.) Social exclusion and green consumption
August 27, 201410:008A-97Ernst Osinga (Tilburg U.) Low expenditures or high savings: what drives store choice?

Spring 2014

June 26, 201412:001B-5/6Lisa Brüggen (U. Maastricht) Establishing the accuracy of online panels for survey research
June 9, 201412:002A-06Tom Meyvis (Stern School of Business, NYU) Contrasting against the future: how much you enjoy an experience depends on what you expect to happen next
May 27, 201411:006A-08René Bekkers (VU Amsterdam) Do two eyes see more generosity than one? Watching eyes, gender, and giving
April 23, 201411:006A-08Bert Weijters (U. Gent) Answering questions about asking questions: some survey methods research insights
April 2, 201411:000G-11Lisette de Vries (U. Groningen)Effects of owned and earned social media and paid traditional media on consumer mind-set metrics and acquisition
March 19, 201411:006A-08Monika Lisjak (RSM, Erasmus U.) Not all compensatory strategies are created equal: behavioral consequences of within- versus across-domain compensation