A. Eigenraam

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+31 20 59 84488
school of business & economics ( marketing )
PhD Student

Brief résumé

Anniek Eigenraam (1991) is a PhD candidate at the Center for Marketing Leadership, a joint initiative of the Department of Marketing and VODW (www.vodw.com) since 2015. She holds a Research Master in Communication Science from the University of Amsterdam. Her PhD project focuses on the connection between a brand and it’s consumers and customer engagement behaviors.

Research interests

  • Customer engagement
  • Consumer behavior
  • Interactive media
  • Consumer psychology


Full list of publications

Educational activities

  • Branding and Advertising (MSc Marketing)


Geen nevenwerkzaamheden
Laatste wijzigingen Nevenwerkzaamheden: Amsterdam 06 februari 2017