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- school of business & economics ( marketing )
- PhD student
Florian Buehler is PhD Candidate at the Marketing Department of the Vrije Universiteit Amsterdam. He has a MSc in International Business Management and Marketing from Newcastle University, United Kingdom (with distinction) and a MSc in International Business and Management from the University of Groningen, The Netherlands (cum laude). His core research interests are in the area of consumer behavior, including the role of the self in decision making and how to explain seemingly irrational behavior for instance in the context of health. His PhD project focuses on the quantification of personal activity. Prior to joining academia, Florian worked in the financial industry.
Judgment and Decision Making (3rd year faculty minor)
Customer Intelligence (MSc Master)
Bachelor Thesis Supervision