drs. E.F.J. Lancée

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+31 20 59 88698
school of business & economics ( marketing )

Brief résumé

Emile Lancée (1977) is a lecturer at the VU University Amsterdam since 2004. During 2001-2003 he was CEO at internet/software company Selious. In the period 2004-2006 he also worked as a marketing consultant for ministries and public organizations with a focus on services marketing in public domain, strategic innovation in education and health service. From 2006 to 2010 he was founder and CEO of Arts Universal, an international entertainment company that produced large theatre productions, such as musicals. Main business locations were the Middle East and Asia. His entertainment ideas even resulted in a Guinness World Record in 2010 in Dubai. As for now his focus is on teaching digital marketing strategy and translating academic digital marketing to practice and vice versa. Emile wrote many books in the field of digital marketing and is an often invited keynote speaker.

Awards, honors, and grants

  • Guinness World Record, Dubai, 2010

Research interests

  • Digital Marketing
  • Social media
  • Display advertising
  • Digital communication
  • Digital retail


  • Lancée, E.F.J. (2015). Digitale marketingstrategie (2nd ed.). Volendam: Zwarthoed (ISBN: 9789082126099)
  • De Vries, W., Jr., Lancée, E.F.J., van Helsdingen, P., & Borchart, T. (2014). Dienstenmarketingmanagement; offline & online. Groningen/Houten: Noordhoff Uitgevers (ISBN: 9789001818999)
  • Lancée, E.F.J. (2015). Digitale marketingstrategie; in een multichannel wereld (1st ed.). Volendam: Zwarthoed (ISBN: 9789082126037)
  • Lancée, E.F.J. (2014). Digitale klanten en marketing. Volendam: Zwarthoed (ISBN: 9789082126020)
  • Lancée, E.F.J. (2014). Display ads en ons brein. Volendam: Zwarthoed (ISBN: 9789082126013)
  • Lancée, E.F.J. (2013). Succesvol online adverteren. Den Haag: Lancée Enterprises (ISBN: 9789082126006)

Full list of publications

Educational activities

Teaching activities:

  • Digital Marketing (BSc Economie en Bedrijfseconomie)
  • Digital Marketing (PT MSc Marketing)
  • Digital Marketing (MSc Marketing)
  • Marketing in the Digital Age (BSc International Business Administration)
  • Online Advertising and Social Media (BSc Economie en Bedrijfseconomie)
  • Bachelor Theses Supervision
  • Master Theses Supervision (MSc Marketing)

Other educational activities:

  • President, Alumni Committee of the MSc Marketing
  • President, IBA program committee

External activities


Geen nevenwerkzaamheden
Laatste wijzigingen Nevenwerkzaamheden: Amsterdam 06 februari 2017