AMSalumni Event: Marketing at the TOP!

Thursday October 27, our department is organizing a spectacular alumni event: Marketing at the TOP!

27-10-2011 | 15:30

It is an LIMITED EDITION event with a unique admission formula: MSc Marketing Alumni are invited together with their CEO or marketing executive. This means that if alumni want access to this exciting event, they need to bring their Marketing Director or CEO, but also: if your Marketing Director/CEO wants access to this event… they need to bring one of our alumni! This has created a fantastic company line up of both juniors and seniors from those companies, among which: Bol.com, Generali verzekeringsgroep, METRO Holland, BinckBank, Miss Etam, BankGiro Loterij, Asia Express Food, Synovate, Rabobank, Tatasteel, TomTom, Eneco, and several others.

The theme of the event, ‘Marketing at the TOP!’ is inspired by the fact that although recent research shows the importance of a strategic vision on marketing and the pivotal role this plays in a company’s performance, marketing seems to have lost its influence in the boardroom. So how influential is marketing at the top? Do organizations understand and recognize marketing sufficiently to benefit from its contribution to the fullest extent? Are our alumni and their companies at the top??

During our event, three speakers will challenge each other and elaborate on key factors that enable organizations to benefit from marketing’s true potential and help marketers to be heard and valued at the top:

Prof. dr. Ruud Frambach
VU University Amsterdam – Professor of Marketing

Marc Michils
CEO Saatchi & Saatchi Brussels

Mario D’Amico
Senior Vice President – Marketing of Cirque du Soleil

We are looking forward to a great event!
For more information, check our website: www.amsalumni.nl

AMSalumni Event - Marketing at the top