Hester van Herk appointed Fenna Diemer Lindeboom chair of Cross-Cultural Marketing research

The faculty board is proud to announce the appointment of FEWEB’s Hester van Herk as Fenna Diemer Lindeboom chair of Cross-Cultural Marketing Research.

05-09-2011 | 11:33

VU University Amsterdam has launched the Fenna Diemer-Lindeboom (FDL) chair program in order to promote female scientific talent on its way to the top and to address the lack of female full professors.

The naming of this specific FDL chair reflects Hester’s research focus on finding cultural differences in consumer behavior on the one hand and designing research methods to allow the researcher to identify the cultural factor on the other.

The board congratulates Hester with this achievement and wishes her all the best in this new career phase.