Mirella Kleijnen and Corine Noordhoff receive grant as part of MSI’s 50th Anniversary Ideas Challenge

The Ideas Challenge, launched in 2011, aimed to “spark a new generation of fresh ideas, and a new wave of ventures, sourced across the whole community of marketing scholars and thinkers.”

26-04-2012 | 10:59

Out of 64 submissions, eight proposals received a seeding grant of $10,000 to further develop their ideas. Among those was the proposal by Mirella Kleijnen, Corine Noordhoff, together with Koen Pauwels (Ozyegin University, Istanbul), and Rosanna Garcia, (Northeastern University, Boston) on  “The Customer Innovation Journey: Incorporating Customers Effectively in the Innovation Process via Social Media” . Click here for the official announcement.