Mirella Kleijnen appointed as Professor of Customer Experience Management
Mirella Kleijnen has been appointed as Professor of Customer Experience Management at the Vrije Universiteit, School of Business and Economics, effective March 1, 2018.
01-02-2018 | 14:03
While her work is relevant to many industries, in recent years she has taken a special interest in the healthcare sector. In moving forward, she will continue to combine these interests with the aim to create insights in customer journeys in general, but with a special interest in patient journeys. As such, her research is aimed at advancing knowledge for a broad range of stakeholders, including business, but also for example healthcare providers and policy makers.