Anne-Madeleine Kranzbühler wins SERVSIG Best Dissertation Award 2018
In her dissertation „Orchestrating the customer journey: Four essays on how to create meaningful customer experiences”, Anne-Madeleine Kranzbühler shed some more light on what currently seems to be the holy grail in practice—customer experience management—from a scientific perspective.
31-10-2019 | 12:42
The award is initiated by SERVSIG, the Service Special Interest Group from the American Marketing Association. Candidates for the award must make a substantial contribution to service research (e.g., originality, theoretical foundations, methodological execution, value of the results to service scholars and managers). It is a great acknowledgement of early career achievement and on top of that, the winner receives $1000 (sponsored by Maastricht University). Three finalists presented their work during the QUIS16 conference in Karlstad, where Anne was announced the winner.
Read a brief review of her dissertation.